🚀 Exclusive Update : Check out our Report on : Tech Enabled Personalization 📢✨

The Editorial Institute Logo
Abstract Illustration

Tech-Enabled
Personalization

How AI and Data are Shaping Consumer Experiences

71% of consumers now expect a personalized experience, and failing to deliver can leave your brand behind. This is where tech-enabled personalization plays a vital role in significantly transforming how businesses connect with their audience. This research reveals how tech-enabled personalization driven by AI and Big Data enhances engagement, drives loyalty, and boosts business success. The insights from the survey of 2,150 respondents across 18 countries show that data and AI are shaping the future. Ready to see how? Let's dive in.

Unlocking the Power of Personalization

This research spans various industries- healthcare, education, retail, marketing, entertainment, and finance to provide a comprehensive understanding of the benefits of tech-enabled personalization on a broader scale. Let's understand the benefits in a gist:

Tech Personalization Benefits

The Business Impact

  • Higher engagement: People stay longer when a product or service speaks directly to them to address their needs.
  • Better conversions: Targeted recommendations result in better conversions.
  • Stronger loyalty: A personalized touch helps build loyalty among the audience better.
  • Smarter Decisions: AI and Data-driven decisions help businesses make better choices.
  • Competitive edge: Brands using personalized solutions stand apart from the crowd and easily win their audience's trust.
  • Emotional Connection: When consumers think of an experience personalized for them, they tend to build stronger and longer connections with a brand.

Transforming Customer Experience

Let's understand these benefits with case studies, real-life examples, and practical insights from thousands of respondents from our survey.

Download the Exclusive Report

Unlock valuable insights by downloading our latest report.